Home Party Plans in the news!

I’m posting this as a companion post to an upcoming article on FREE PUBLICITY, but since they cover two separate subjects I thought I’d post this by itself. I was able to do this interview and build this party plan story based on my own initiative and getting a little lucky with a fantastic journalist, Saint Bryan, from Evening Magazine. If you get your name out there, you can start to leverage media stories like this one and events to build your business. 

Or click here for the link to YOUTUBE … 
http://www.youtube.com/v/XphQGD4HgGo

Daren’s take on Home Party Plans

I haven’t done a home party plan in a few years, but I would if I had more time. I’ve learned some incredible lessons from this amazing business model. I’ve also consulted a few top companies and a few top agents on this amazing strategy. Considering the fact that over one third of the $30 billion direct sales industry consists of companies that focus primarily on home parties, the Home Party Plan strategy can not be ignored.

Let me start by saying, I love party plan companies, which are any network marketing or direct sales companies that promote their products and services almost exclusively through home parties and home demonstrations. I’ve learned some extremely valuable lessons from the home party plan industry. Here are some of my findings:

1. More than 99 percent of the home party plan industry is made up of women.
2. Retail is the lifeblood of any direct marketing company; party planners know this better than anyone.
3. There’s no better place to create a buying environment than in the living room of one of your friend’s homes.
4. Recognition can be a more powerful performance incentive than money.
5. Many people join direct sales for reasons other than making money. They can enjoy the relationships and camaraderie, they might thrive on the challenge, they may crave the recognition they receive as they advance, and they might have a passion for the products.
6. Party plan marketing is a retail sales and distributor duplication machine.
7. Party plan companies generally weight their compensation plans toward the front end so participants can earn commissions sooner. The reward is directly tied to the party itself (more on this in Chapter Eight).
8. Home party plans incorporate fun, education, and social interaction into the sales and marketing process.
9. Experienced party plan distributors can produce incredible personal sales volumes that would put most network marketers to shame.
10. Home parties, especially couples parties, can be a lot of fun!!!

As thrilled as I am about the virtues, and power, of the party plan model, I didn’t say much about this particular business model in my book. I don’t want to pick on home party plan companies. I’m just letting visitors know that my book, How to Select a Network Marketing Company was intended to outline the criteria and strategies for selecting a standard network marketing model. Standard MLMs weight the compensation to the middle and the back of the pay plans while most party plan companies weight towards the front. I’ll be discussing the home party plan model separately in future writings and articles.

But for now … PARTY ON … and enjoy this clip from a party plans story I put together a few years ago.

Daren Falter
www.networkmarketingbook.com